Marshmallows are meant to be loved to death. They die … deliciously.

So Jet-Puffed gave marshmallows the sendoff it deserved, lighting up the Las Vegas Sphere with its slow, smiling demise. Roasted, melted, and brutally adored across FearFest on AMC Networks, the campaign turned comment sections into digital memorials filled with “meme-orials,” eulogies, and tributes to our fallen fluff.