Capri-Sun: Blood Moon
Following last year’s original Moon Punch, we’re back … and this time we’re red.
With the blood moon in March, we brought eight limited-edition pouches to shelves. What began as an alien lunar teaser evolved into a full-scale launch and collectible drop, reigniting demand for a fan-favorite pouch line.
The Tease:
The Launch:
Social:
Role: Copywriter
Art Director: Amun Chaudhary
Creative Director: Gira Moin
EVP Executive Creative Director: Simon Au
Production Studio: GoodBit
Agency: The Kitchen