Capri-Sun: Blood Moon

Following last year’s original Moon Punch, we’re back … and this time we’re red.

With the blood moon in March, we brought eight limited-edition pouches to shelves. What began as an alien lunar teaser evolved into a full-scale launch and collectible drop, reigniting demand for a fan-favorite pouch line.

The Tease:

The Launch:

Social:

Role: Copywriter

Art Director: Amun Chaudhary

Creative Director: Gira Moin

EVP Executive Creative Director: Simon Au

Production Studio: GoodBit

Agency: The Kitchen

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